
Your entire business — designed, branded, built, and automated.
A Signature System crafted for the woman who leads.


CROWN CUSTOM BUILD
Your entire business system — branded, designed, and delivered for premium performance.
Your brand is bold. Your offers sell. You’ve got clients, visibility, and results. But behind the scenes?
Your offers convert.
Your clients rave.
Your sales are consistent.
Your reputation speaks for itself.

It’s still being held up by a mix of templates, old platforms, and systems that don’t match the standard of your brand.
You don’t need another funnel.
You don’t need another tech patch.
You need a custom-built, beautifully branded Signature System — the kind your audience expects from a woman at your level.
This isn’t setup. This isn’t a refresh. This isn’t “a new page.”
This is your entire business system — designed, written, branded, automated, and built with intention so every part of your business finally moves the way you do.
Your custom website.
Your sales ecosystem.
Your client journey flows.
Your automations.
Your branding (if needed).
Your nurture sequences.
Your digital infrastructure — elevated and done for you.
Every detail aligned. Every step handled.
Nothing left for your team to “figure out later."

We start with a private consult where I map your offers, brand, client journey, and sales flow into one cohesive system that elevates your business from the inside out.

A stunning, branded website that reflects your authority and converts with clarity.

Full Funnel + Sales Flow Buildout
Your funnels — designed, written, styled, and fully integrated in your Signature System.

Every step of your client journey, handled: lead flow, booking flow, onboarding, nurture, follow-up, contract + payment flow, offboarding

Branded, beautifully written sequences that keep your audience engaged and ready to buy.

For clients who need elevated visuals, we create brand boards, color direction, typography, and a new logo worthy of your brand.

Your Client Journey — Mapped & Built
Every touchpoint crafted with intention so clients feel supported, held, and guided — without you lifting a finger.

Luxury White-Glove Launch
You get: step-by-step walkthroughs, custom video trainings, branded guides, a seamless transition into your new system, 30 days of private support. This is done-for-you, start to finish.


You’re earning consistent five-figure or multi-five-figure months.
You already have demand — now you need the digital foundation to match.
You want a brand experience that truly mirrors your identity and excellence.
You’re done with pieced-together tech and want everything built beautifully.
You want one system that carries your business — everywhere you show up.
Crown Custom Build projects are completely customized to your brand, your offers, and your vision. Your final investment is determined after we review your application and understand the scope of your build.
I’m Laurel, founder of Funnel Queens.
My systems have supported:
six multi-six-figure summits
realtors like Erin building premium client experiences
leaders like Theresa building full digital ecosystems
high-end coaches, creatives, and service providers
I create systems that match your brand, elevate your authority, and run — elegantly — so you don’t have to.